Insights for the UEFA Women’s EURO 2022

Insights for the Women’s EURO 2022

Insights for the UEFA Women's EURO 2022

The Women’s EURO 2022 football tournament is in full swing as the teams move into the semi-finals. We had the chance to have conversations with two legendary Finnish football experts about the tournament and all things football. We talked to Anne Mäkinen, a former professional football player who represented Finland a record 118 times. Maiju Ruotsalainen on the other hand is a football coach and former player and is currently working as a football expert for Yle Urheilu. They both gave us some interesting insights on the tournament and women’s football in general.

England, France, and Germany—setting the tempo

Both Mäkinen and Ruotsalainen agreed that England, France, and Germany are the dominating countries in this year’s tournament. When asked about the supremacy of these three countries, Ruotsalainen distinguished some clear factors that make the teams stronger than others.

– England and France play overall the best football. England has a player in every position who has the qualities needed for that specific position.

According to Mäkinen, the factors setting these top countries apart from the others are the countries’ football cultures, the number of players overall, the know-how in coaching and an environment that constantly challenges the players. Mäkinen also emphasizes the significance of the skill and fast tempo with which England, France and Germany play football.

Anne Mäkinen

There are big differences in the speed of the passes and the speed of the ball game between the top countries and other countries. Tempo is everything and it is something that the young Finnish players still lack.

Anne Mäkinen

The hurdles and prospects of the Finnish team

The Finnish team did not make it into the quarterfinals after they lost to first Spain, then to Denmark and Germany as well. Ruotsalainen was particularly disappointed in the Finnish team’s performance against Denmark and was not surprised at the result of the Finland-Germany game either.

– Finland became passive against Denmark and didn’t go all-in, even though it should have. During its’ last game Finland was completely at the mercy of Germany, but in my opinion, it was still Finland’s best game.

Finland had a tough go at these European championships and Mäkinen and Ruotsalainen had some interesting pointers about the Finnish team’s struggles and what it could do to improve its’ chances against the top countries in the future.

– The Finnish players are very obedient, but they need more independent thinking and courage because they are the ones making decisions on the field. They need to take more responsibility for the progression of the game, says Ruotsalainen.

– I’m wondering where Finland’s promising young players are hiding at the moment. If you look at the age distribution of the Finnish team, we have many over 30-year-olds, which can be a positive thing, but thinking about the future, structural changes must start happening right after this tournament, says Mäkinen.

How has football changed in the last decade?

We also asked both Mäkinen and Ruotsalainen, how football, in general, has developed after their active playing careers ended. Mäkinen found that the two main factors that have evolved and changed the most are the tempo of the game and the skill level of the players. Commercialization is also a by-product that cannot be left out since it affects virtually everything, says Mäkinen. Ruotsalainen’s views concerning the development of the sport aligned with what Mäkinen pointed out.

Maiju Ruotsalainen

The increase in the speed of the game is especially noticeable in the top teams. They are able to move quickly and get themselves out of tight spaces efficiently.

Maiju Ruotsalainen

In addition, Ruotsalainen noted that the players make fewer unforced errors than before, and it is not about having a couple of star players in your team anymore. According to Ruotsalainen, the key to success nowadays is to have an overall quality team and a quality player in each position.

Increased interest through data analysis and video highlights

Finnish Broadcasting Company (YLE) is broadcasting the tournament in Finland and our intelligent video clipping service enables YLE to share video clips and highlights from the games in no time. The clips can be viewed in YLE Areena after the game which allows fans to relive the key events and pay closer attention to events they missed during the official broadcast. Mäkinen recognizes the relevance of data analysis when it comes to the extremely fast-paced sport of football.

– It is interesting data for sure. I think it’s interesting, especially for laymen, to get that kind of additional information about what goes on in the games.

About AISpotter

AISpotter is a cloud-based video analysis and intelligent highlight production service. We use our own AI models to analyze any video, locate desired events, generate highlights, and combine them with data streams, statistics, and sensor data.

The technology enables streaming companies and sports clubs to scale up their video production capabilities using existing resources. AISpotter can analyze large numbers of simultaneous videos saving hours of production time.

Contact me for further information: Timo Rousti

Automated video highlights for UEFA Women’s EURO 2022

Automated video highlights for UEFA Women's EURO 2022

Automated video highlights for UEFA Women's EURO 2022

Interest in women’s football is on the rise and it is currently said to be the fastest-growing sport globally. Record crowds are expected for this year’s Women’s EURO 2022 football tournament held in England.  Since women’s football is of great interest and is growing, the demand for live and after-the-game content from the tournament is on the way up as well.

Demand for fast video content

What is more, the Finnish team is a part of the tournament for the first time since 2013. And all the games from the tournament can be seen through the YLE (Finnish Broadcasting Company) channels.  

Younger viewers are particularly eager to watch and share highlights on their phones or computers as the games are going on or shortly after the games. In order to meet the demand, Finnish Broadcasting Company (YLE) is using our AI-generated live video clipping covering all the games from the tournament. 

AI algorithm analyses every game by recognizing goals and creates automated video clips for immediate sharing and viewing. Clips and game highlights become available quickly through the Yle Areena platform, promoting higher fan engagement for the biggest event of the year in women’s football. In addition, the clips can be used in news coverage during the tournament and for viewing the most exciting parts of the game after the broadcast. The automated video highlights enable faster content creation and increased interest in the tournament.

Automated video highlights for UEFA Women's EURO 2022
(c) YLE

The benefits of automated video clipping

The key benefits of automated live video clipping lie in its efficiency and speed. Traditionally video clipping for large value productions is done by video editing professionals. Artificial Intelligence (AI) enables production teams to create fast video content without manual editing. The AI algorithm detects the game events e.g., goals directly from the live stream, and generates clips and highlights with no need for human interactions.

Previous cooperation for EURO 2020

YLE already utilized our intelligent video analysis service during the men’s EURO 2020 tournament in 2021 to provide automated analysis and engaging video content for all Finnish football enthusiasts. After the game, the automatically generated video content was ready for viewing in YLE Areena hassle-free and in almost no time.

About AISpotter

AISpotter is a cloud-based video analysis and intelligent highlight production service. We use our own AI models to analyze any video, locate desired events, generate highlights, and combine them with data streams, statistics, and sensor data.

The technology enables streaming companies and sports clubs to scale up their video production capabilities using existing resources. AISpotter can analyze large numbers of simultaneous videos saving hours of production time.

Contact me for further information: Timo Rousti

Live video analysis with automated reframing

Automated video reframing

Live video analysis with automated reframing

AISpotter is taking the next steps with video analysis – Our intelligent service is providing video clips and highlights automatically in traditional 16×9 format and and uses automated reframing to capture the objects and actions in mobile formats.

The way how we consume sports is changing. Digital native generation are having different demands for sports content. Content providers and broadcasting companies need to produce and deliver video content in mobile formats on top of the traditional 16×9 video format to engage with the audience. 

Floorball analysis for YLE
AISpotter is working with Finnish Broadcasting Company (YLE Sports) and providing live video analysis, from both Men’s and Women’s Floorball World Championship tournaments. Clips and highlights are automatically delivered using 16×9, 9×16 and 1×1 video formats. 

16×9 clips and highlights are automatically published through Yle’s Areena platform using the similar setup put in place for EURO2020. YLE is using the other reframed 9×16 and 1×1 format video clips for social media and for personalized story format articles they are publishing during the championship tournaments.

In addition YLE is can create visualized views from the games based on the event data our advanced data analysis is collecting. 

How do we do it?
We are receiving live video stream(s) directly from the Client (YLE).  Streams are connected to analyzing algorithm. The AI algorithm detects and identifies predefined game events e.g. goals directly from live stream. When a game event is detected video clips are created and shared with the Client (YLE).  The whole process is automated end to end. 

Benefits
The service we have developed helps streaming and broadcasting companies to increase efficiency and provides content meeting their customers’ needs for fast and automated content creation and sharing using different video formats. Our automated video analysis provides accurate content, simplifies highlight creation and sharing processes and saves both time and resources. 

Also, our innovative service can produce and deliver numerical data as a result of video analysis  – time stamps from detected events. Numerical information can be delivered and shared separately or together with the video clips using e.g. JSON file format.

In case video volumes are high or there is a need to analyze multiple simultaneous live video streams we can deploy edge computing solutions and integrate our service seamlessly to the existing infrastructure in place. Within this service setup delays in data transfer are minimized and our flexible solution makes it possible to scale needed computing capacity according to the volumes used.  

About AISpotter

AISpotter is a cloud-based video analysis and intelligent highlight production service. We use our own AI models to analyze any video, locate desired events, generate highlights, and combine them with data streams, statistics, and sensor data. 

The technology enables streaming companies and sports clubs to scale up their video production capabilities using existing resources. AISpotter can analyze large numbers of simultaneous videos saving hours of production time.

Contact me for further information: Timo Rousti

AI is Changing How You Watch Sports

AI is Changing How You Watch Sports

AI is Changing How You Watch Sports

The Age of AI Series – a podcast with Sanpram.

In this episode of the Age of AI Series Aman Y. Agarwal and Anri Kivimäki are talking about how machine learning is transforming sports broadcasting!

When you watch a live football game, the feed is usually coming from dozens of cameras all over the place, and being produced by a TV crew of hundreds of people. There’s a lot of real-time decision-making about which camera’s feed the viewer should be looking at at any given time.

AI is changing how you watch sports and it turns out, we can use machine learning to detect the most important events in the game from ALL camera feeds, and make very good video-cutting suggestions to the production team within just a few seconds. Not only does it save effort, it also improves the viewer’s experience.

AISpotter small logo

About AISpotter

AISpotter enables professionals to turn massive amounts of recorded and streamed video into usable and shareable information that helps them make better decisions, delight fans, and even predict the future.

The technology pinpoints the most important parts of any recorded and even multiple simultaneous live-streamed videos, from any camera, with any setup, and makes production-ready highlights available instantly.

AISpotter was founded in 2018 when a university vision AI project was first used to help sports teams quickly get the best information from game videos. Now the company helps production people, 24/7 live streams, coaches, and even security firms across Europe to process video into usable knowledge and insights.

Contact me for further information: Anri Kivimäki